Seminoles changing Heisman playbook for QB Christian Ponder
Florida State’s marketing and media relations departments didn’t have to lift a finger to help Charlie Ward and Chris Weinke win Heisman Trophies. It was an edict laid down by former coach Bobby Bowden, whose philosophy was to let their performances convince Heisman voters in high-profile games that were part of FSU’s typically rugged schedule. With most of those games on national TV, word got …
